Pawjourr
BusinessInternship Goal
Students cover various aspects of building a company from scratch, including generating business ideas, developing business models, design, marketing, and fundraising.
Company One-liner
“A marketplace connecting brands with a global network of pet creators to grow and scale their businesses effectively.”
Pawjourr serves as a vibrant platform where pet influencers and brands converge to forge partnerships that drive brand visibility and growth. Whether you're seeking pet influencers, UGC creators, market research experts, product reviewers, freelance writers, or vets for articles, Pawjourr has you covered. Our clientele spans more than 200 brands across 6 countries, including USA, UK, SG, MY, HK. Our community of over 20,000 registered creators has already generated a staggering 100,000 content pieces
CEO & Mentors
Jane Peh, Co-Founder & CEO
•5 years experience in advertising agency, working with companies like Qantas, Tiffany & Co, Toyota and Subway.
•Later worked in a consultancy firm, working with clients like adidas, PayPal and TATA communications.
•Founder of Pawjourr, grew from 0 to 7 digit revenue in 3 years. Offices in Singapore, Malaysia and New York.
•Featured on BBC World, SCMP, CNA, The Peak Magazine etc.
Tay Sijun, Co-founder & CFO
•10 years experience in finance & accounting. Led full financial compliance, tax & corporate structuring in USA (IRS) & SG (IRAS).
•Co-founder of Pawjourr, grew from 0 to 7 digit revenue in 3 years. Offices in Singapore, Malaysia and New York.
•Concurrently moved to account management for clients in USA, UK, SG & MY.
•Ex-designated Pet valuation expert (State of California, Case: Samantha Childs Vs Polansky, Professional Negligence lawsuit)
Syllabus
Session 1-1
Entrepreneurship, Idea Generation, and Market Fit
Session 1-2
Business Models and Value Proposition
Session 2-1
Fundamentals of Fundraising for Startups
Session 2-2
Crafting a Pitch Deck
Session 3-1
Developing and Testing Your MVP(Minimal Viable Product)
Session 3-2
UI/UX Design Fundamentals
Session 4-1
Scaling Your Business and Team Dynamics
Session 4-2
Final Presentations and Reflection
Schedule
Jul
2
2025
Wed
Jul
25
2025
Fri
23 days