Purple Green Golf
BusinessInternship Goal
The goal is for students to develop their own startup ideas inspired by Purple Green Golf's new products, and to create a strategy and execution plan for bringing those ideas to life. Throughout the program, students will experience the entire startup process through hands-on learning—from identifying problems and generating ideas, to market research, MVP planning, brand development, marketing strategy, and finally, business plan presentation.
Company One-liner
“We develop and manufacture products like the swing-recording mount ‘SwingWing’ and the indoor training tool ‘GolfDart’, aiming to bring a fresh new culture to the traditionally conservative and stagnant golf market.”
We design and manufacture training tools that make golf easier and more enjoyable for everyone. Our flagship product, GolfDart, is an indoor game-style training device that lets users enjoy golf as if they were throwing darts. It’s designed to be fun and accessible for all ages and skill levels, and is widely used not only at home but also in schools, physical education programs, and senior wellness centers. Another product, SwingWing, is a swing-recording mount for outdoor practice fields. It has received positive feedback from both beginners and golf instructors for its ease of use and practicality. From product planning and development to manufacturing, branding, distribution, and marketing, we manage the entire process in-house. Our credibility has been strengthened through participation in government-funded programs and exhibitions. Currently, we’re also working on enhancing our smart golf training solutions by integrating sensors and mobile apps, aiming to bring innovation to the golf practice experience.
CEO & Mentors
Shimwon Lee, CEO
•Founder of Purple Green Golf Co., Ltd.
•Master’s degree in Sports DNA+ at Kyung Hee University
•Launched the GolfDart project through crowdfunding in Korea, Japan, and the U.S.
•Completed over 400 million KRW (approx. $300,000 USD) in government-funded projects
Syllabus
Session 1-1
Objective: Learn to identify real-world problems and understand the core of entrepreneurship. Lecture: Entrepreneurial Mindset & Problem Definition Methodology Workshop Activity: List 3 “pain points” you’ve personally experienced → Ideation session Assignment: Interview people around you and identify 3 additional pain points → Combine insights with your own ideas to refine your concept.
Session 1-2
Objective: Develop creative solutions to real problems and validate your ideas through market research. Lecture: Idea Generation for Product Development at Purple Green & Market Research Techniques Workshop Activity: Design a Google Form survey targeting your potential users Assignment: Collect and analyze responses from at least 10 people to gain insights and validate your idea.
Session 2-1
Objective: Plan your initial product (MVP) and define your brand concept. Lecture:Understanding MVP through Purple Green’s Product Cases & Defining Product Concepts Workshop Activity: Design your MVP & draft a naming/logo brief Assignment:Create a presentation introducing your team’s MVP.
Session 2-2
Objective: Design a sustainable revenue model and overall business structure. Lecture: Business Model Canvas for Purple Green’s New Products & Distribution Strategy Workshop Activity: Create a revenue model scenario for your product Assignment:Submit your completed Business Model Canvas (BMC).
Session 3-1
Objective: Plan marketing content using digital channels. Lecture: Hands-on Digital Marketing for Purple Green Products & Short-Form Content Case Studies Workshop Activity: Develop an Instagram account and create a content concept Assignment: Create and publish one short-form content plan (e.g., Reel/Short) for your product.
Session 3-2
Objective: Understand the full process of product manufacturing. Lecture: Purple Green’s Product Sampling & OEM Sourcing Methods Workshop Activity: Design a roadmap for your product: Production → Distribution → Market Entry Assignment: Summarize your team’s production and go-to-market process.
Session 4-1
Objective:Understand government support programs useful for early-stage startups and learn how to effectively present your business. Lecture : How to Write a Government Grant Proposal for Product-Based Startups Workshop Activity: Learn presentation techniques that highlight the value of your product Assignment: Draft the first version of your business plan document.
Session 4-2
Objective: Present your team project and reflect on your entire startup journey. Lecture: Final Product Rehearsal & Presentation Tips Workshop Activity: Demo Day Pitch & Q&A Session Assignment: Submit your final presentation slides and completion documents.