Immibot
Internship goal
Participate in the process of developing key touchpoints in the customer journey of an AI solution service for individuals preparing for immigration, gaining an understanding of marketing approaches to customers.
Company one liner
“Immibot.ai is an AI service that revolutionizes the immigration process, providing personalized immigration programs based on a chatbot-driven integrated platform.”
About the company
🇺🇸 Immibot
Website →Our intelligent companion guides individuals on their journey to new opportunities in a different country. With funding from global early-stage VC Antler, we are a LegalTech startup that aims to disrupt the immigration industry.
CEO & mentors
Alexandra Filatova, Co-founder & COO/CMO
- 7+ years of global business development and innovation management, with client experience at Michelin, Airbus, Unilever, and more
- MSc from Emlyon Business School (Top 5 in France)
- Versatile background in startup ecosystem, including startups, accelerators/VCs, corporates, and government in EU, MENA, and SEA
- Track record in crafting and executing go-to-market and marketing strategies for medtech (EU) and traveltech (US) startups, taking them from zero to their first revenue
Pierre-Etienne Balthazar-Lacasse, Co-founder & CEO
- Canadian attorney turned tech entrepreneur on a mission to democratize freedom of movement
- 7+ years of legal practice in skilled & investment immigration programs in North America, Europe & Asia
- Self-taught developer & AI enthusiast leading Immibot’s product development team
Program curriculum
Session 1-1
Brief on Target persona, Understanding of Marketing Funnel, CJM and TouchPoints, Drafting CJM and Touchpoint map for Immibot
Session 1-2
Use of AI for marketing, Drafting CJM and Touchpoint map for Immibot
Session 2-1
How to conduct Customer Interviews, Collecting data on CJM of Target Persona in Immigration (customer interviews & online research)
Session 2-2
How to conduct Customer Interviews, Discuss the importance of personalized content in marketing
Session 3-1
Digital Marketing instruments and implementation of AI instruments for Marketing, Creation of an efficient email chain (and/or other marketing instruments based on learning & findings)
Session 3-2
Importance of email in Marketing funnel, Collecting database of facebook groups, channels, reddits & other channels with relevant audience
Session 4-1
Expanding Marketing Channels and Creative Brainstorming
Session 4-2
Explore emerging channels for marketing, including new social media, chatbots