DearAimii
Internship goal
Create and launch a new 6-month digital marketing campaign targeting women aged 25-30 in Southeast Asia, specifically in Korea, Singapore, and Malaysia.
Company one liner
“Built by founders from Apple Inc and OpenAI, DearAimii is an AI-powered relationship wellness platform where we educate, nurture, and enhance romantic relationships.”
About the company
🇦🇺 DearAimii
Website →Hundreds of millions of people are struggling with their love lives, yet a dedicated solution to help them is not readily available. We provide resources for every stage of your relationship with a loved one. Sometimes, it's comforting to know that we are not alone in our struggles. Love makes us vulnerable, and there is nothing wrong with seeking help. We cater to every phase of the love journey, including couples, single life, dating, breakups, and marriages.
CEO & mentors
Joann Doan, CEO
- Growth Marketing Operations Manager at Apple inc.
- Engagement Product Manager at Tinder
- Product Marketing Specialist at Tinder
Vuong Hoang, CMO
- Digital Marketing Lead at Publicis Groupe collaborating with Heineken, Nestle, and Huggies
- Digital Strategist at Supercilium
- Digital Marketing Consultant at Pervorm (acquired by Deloitte Digital)
Quan Nguyen, CTO
- AI Developer at OpenAI
- Generative AI Lead at FPT Software
- AI Developer at FPT Software AI Center
Program curriculum
Session 1-1
Understanding the importance and opportunities of digital marketing. Explore different channels and their respective opportunities.
Session 1-2
Understanding the customer journey funnel. Mapping customer journeys using Miro.
Session 2-1
What is social media advertising? Take a live look at Meta, TikTok, and Google Ads Managers. Explore the available ads library used by other brands.
Session 2-2
Setting up social ads campaigns. For each ad platform, create a simple campaign with the provided structure.
Session 3-1
Craft an effective digital marketing strategy and execution plan. Explore key metrics of digital marketing. Create a digital strategy and media plan for DearAimii for the next 6 months.
Session 3-2
Growth strategy for apps (masterclass by DearAimii CEO, former Growth Manager at Tinder and Apple Inc). Identify two channels that drive user acquisition. Identify two channels that drive user retention. Write the customer journey.
Session 4-1
Utilize ChatGPT to create content (guest lecture by CTO DearAimii, a developer at OpenAI). Create content for DearAimii to pre-qualify potential customers. Channels: landing page (to generate leads), app store description (to increase downloads), Google ads (to generate downloads).
Session 4-2
What metrics are important for digital marketing? Explore metrics and measurement tools in Google Analytics and any ads manager.