Xcellent Life
BusinessInternship Goal
The project involves using AI technology for content creation to train interns in leveraging AI for marketing content. The goal is to benefit Xcellent Life by generating content for the company's website, publications, and marketing materials.
Company One-liner
“The most complete digital health platform & mobile app”
Xcellent Life enhances wellness and reduces healthcare costs by lowering incident rates of preventable illnesses, improving outcomes, and identifying health risks. Our AI-powered software and mobile app collect comprehensive data from wearables, third-party software, user input, and databases for real-time health analysis. Our software offers solutions for population health, community health, patient engagement, chronic condition management, remote patient management, health risk analysis, corporate wellness, and personalized health.
CEO & Mentors
Victor L. Brown, CEO
•Founder & CEO at Xcellent Life
•27 years across engineering marketing & sales in technology companies
•Vice President of Business Development at Tendril
•Founder & CMO at APEX Strategy & Marketing
Syllabus
Session 1-1
Explore the definition and history of AI technology as well as the concept of generative AI.
Session 1-2
Learn and discuss about the business applications for Generative AI in the fields of content creation, user/client engagement, and business development
Session 2-1
Get your hands dirty with a diverse set of AI content creation tools such as Iza, Wirestock, Chat GPT and Perplexity
Session 2-2
Create different contents formats, such as blog articles, sales pitches, emails and images, utilizing AI tools
Session 3-1
Define the audience, the intention of the communication, a potential outcome, and five suitable business content projects
Session 3-2
Start implementing the defined five content projects, refine AI-generated contents, and finalize the contents
Session 4-1
Learn about the process of contents deployment, tracking of delivered contents, and optimize the user engagements
Session 4-2
Propose a way to contribute back to the company, Xcellent Life, with the newly created contents. Discuss about creative ways to apply the contents directly to the CEO and receive feedback